Asset Examples
Mockup 1
Refactor /product/vendor-risk
The only TPRM platform with end-to-end workflow, real freemium, and transparent pricing.
Continuous monitoring, AI-powered assessments and automated remediation for thousands of vendors - without separate modules and without sales-only pricing.
Risk score
920/ 950
Active vendors
124
Critical risks
0
Posture trend · last 30 days
▲ +14 pts
Pain → Outcomes
Sound familiar? Here's what changes.
Excel registries with 200 vendors are updated once a year and become outdated in a week
2,000hsaved
St John WA: TPRM registry automation – equivalent to 2 FTEs per year
Vendor onboarding – 6 weeks of manual work and dozens of emails
6w→3d
Healthcare network: vendor assessment cycle from request to decision
Audit panic every quarter and questionnaire fatigue all year round
100%under monitoring
All vendors on continuous monitoring – without quarterly 'sprints'
Always on monitoring
Absolute visibility
The full picture of vendor risk: proactive monitoring of all vendors, AI-explainable controls, and daily-updated ratings.
Insight without the wait
Instantly assess controls and risks via UpGuard AI. See which controls are met / failed and what remediation steps are needed.
AI-powered security profileObjective security ratings
Industry-leading ratings are updated several times a day. No other scorecard is as reliable and understandable.
Security ratingsAlways on, always alert
Daily scanning keeps you informed of changes between assessments. Alerts on any critical posture shift.
Continuous monitoring“UpGuard gave us defensible posture and saved hundreds of hours per quarter. We replaced three tools with one.”
Chuck Adkins · VP of Technology · NYSE (ICE)
Choose your path
Pick your starting point
For the TPRM / Vendor Risk team
Try free for 5 vendors
- Full access to Assessments + Monitoring
- AI-powered Security Profile
- No credit card, forever
For the CISO / Head of Security
Book 30-min vendor portfolio review
- Live demo on your vendors
- ROI calculator + DORA / SEC readiness
- Q&A with a TPRM expert
For the buying committee
See why teams choose UpGuard
- Single page for CISO, SecOps, Procurement
- Compare vs Bitsight / SSC / Black Kite / RiskRecon
- Compliance docs + security review
Pricing starts at $1,599/mo. No sales call required. Public pricing →
What was done
- Hero: instead of the generic "Take control of third-party cyber risk" - a category claim about end-to-end workflow, freemium, and transparent pricing.
- Primary CTA: "Get your free vendor portfolio snapshot" - a real PLG entry point. Previously, two buttons led to the same sales form.
- Product fragment under the hero: a dashboard preview with a risk score and trend - it's immediately clear that this is a working product, not just a landing page.
- Pain → outcomes → quote: 4 familiar pains, 3 numerical customer results, and one named CISO quote in a dedicated dark block.
- Pick your starting point: 3 paths for 3 roles - freemium for TPRM, demo for CISO, /why-upguard for the buying committee.
Why this way
- Three screens answer three questions for the champion-TPRM: "Is this about my use case?" → "Does it work?" → "Am I ready to try it?"
- Bitsight already uses the pattern with a PLG button in the hero. UpGuard already has the infrastructure - Instant Score, Webscan, Reports - but it's hidden in the footer.
- "Pick your starting point" resolves the conflict between PLG and enterprise sales: each role gets its own CTA, the sales funnel remains for the CISO, and freemium is for the TPRM team.
- The dark block with the quote is a visual pause and the only high-contrast element on the page, so it captures the eye.
Mockup 2
New /why-upguard page
Why teams choose UpGuard for Vendor Risk
4 reasons that hold up to procurement, security review, and CFO scrutiny.
The case
4 reasons UpGuard wins
End-to-end workflow
Onboarding → questionnaires → monitoring → remediation → reporting on a single platform. Competitors sell ratings + separate modules.
Proof: G2 reviews, customer quote (TPRM lead)
Real freemium + transparent pricing
5 vendors free + Trust Exchange free. $1,599/mo publicly. All 4 main competitors have: 'contact sales'.
Proof: pricing page link, comparison table
Time-to-value
Implementation in days, not months. Best-in-class onboarding according to G2.
Proof: St John WA case (2,000 hours), customer quote
G2 #1 in TPRM - 15 quarters in a row
4.5 / 383 reviews. The closest, Bitsight: 4.6 / 44 reviews.
Proof: G2 badges, review excerpts
Competition
Why we win against each competitor
vs Bitsight
Why we winTheir weakness
Sales-led + module-based pricing
Our response
A single end-to-end platform and public $1,599/mo pricing.
vs SecurityScorecard
Why we winTheir weakness
Separate Atlas module for questionnaires
Our response
Questionnaires are natively integrated into the main workflow.
vs Black Kite
Why we winTheir weakness
No questionnaires at all
Our response
Continuous monitoring + questionnaires in one product.
vs RiskRecon
Why we winTheir weakness
Partnership-first for assessments
Our response
Native workflow without third-party integrations.
Roles
What it means for each role
For the CISO
- Defensible posture across entire vendor ecosystem
- Board-ready dashboards (DORA, SEC, APRA readiness)
- 2,000 hours saved per year (case study)
- Single source of truth for cyber risk
For SecOps
- Native integrations: Jira, ServiceNow, Slack, SIEM
- AI Security Profile reduces false positives
- API + webhooks for automation
- Not just another stream of alerts - prioritized remediation
For Procurement / Legal
- Pricing transparency: $1,599/mo public
- SOC 2, ISO 27001, GDPR, HIPAA docs in the Trust Center
- Standard MSA / DPA / SLA
- Premium Assurance for enterprise needs
Evidence
Customer proof
“UpGuard gave us defensible posture across our entire third-party ecosystem. We replaced three tools with one.”
Chuck Adkins · VP of Technology, NYSE (ICE)
NYSE
Replaced 3 tools with 1
St John WA
2,000 hours saved per year
Morningstar
Continuous compliance across 200+ vendors
Compliance
Get started
Ready to move forward?
Three paths - choose the one that suits your team today.
What was done
- Hero: a single headline about the 4 reasons + a dual CTA (Book demo / Download PDF) for the champion and the committee.
- 4 reasons UpGuard wins: the main argument is highlighted in a dark accent block - end-to-end workflow, real freemium, time-to-value, G2 #1.
- Why we win vs each competitor: 4 breakdowns (Bitsight, SecurityScorecard, Black Kite, RiskRecon) - in an accordion format, without a heavy table.
- 3 sections for roles: CISO, SecOps, Procurement / Legal - each with its own set of arguments.
- Customer proof + compliance: a quote from the NYSE CISO, 3 case cards, certifications in a single line.
- Final CTAs: three paths - demo, freemium, PDF - so the champion can send the committee any suitable format.
Why this way
- Today, the champion-TPRM re-tells the product page in Slack for the CISO and spends 30-60 minutes on it. /why-upguard replaces the re-telling with a link: "check out the section for the CISO".
- One page works for the entire buying committee: CISO, SecOps, Procurement, Legal. Each role finds their section in 30 seconds.
- The competitor section eliminates the need for sales to have separate battle cards in Slack: the answers to "how are you better than Bitsight?" are already on the page.
- The PDF export is needed for procurement and security-review processes, where a document needs to be attached to the request.
The champion-TPRM arrives at the refactored /product/vendor-risk, recognizes their situation, and books a demo or freemium. Before the demo, they share /why-upguard with the CISO, SecOps, and Procurement. The buying committee reads a unified story - sales closes the deal.
These are not two separate documents, but a single bundle: the first one catches the champion, the second one closes the committee.